Cool new technologies like the Samsung voice controlled television, are a great convenience. They are also a huge window for the Samsung company to get into your homes. When you enable voice control, all noises are transmitted to Samsung and third parties they are affiliated with, to process to see if it is a command or not.
There are similar concerns with using Siri on the iPhone and the OK Google command on the Android phones.
Many don’t realize that their devices are configured to spy on them, but the information is buried within the gargantuan user agreements.